It’s been just over a month since we launched Loop Coffee and the time has really flown by! The interest in our coffee and the support we have received from you all has been truly amazing - a big thank you to everyone who has joined the Loop Coffee family :)
Throughout this first month we have been getting a lot of great feedback from our customers and also a lot of questions from people wanting to know, not only more about our coffee, but also more about our business and how we got started.
In this blog post, I thought I would take some time out to tell you all a bit about how we got started to see if we can answer some of these questions. In particular, I thought I would talk a little bit about the company’s vision and the direction we would really love to take the business.
My wife and I have always had a passion for the finer things in life - we really love to spoil each other! Fine dining, luxury travel and of course great coffee are just some of the things that we love.
Like many Australians, my day doesn’t start until I’ve had my coffee. Over a number of years, my enjoyment of coffee slowly turned into a real passion (or obsession - depending on how you look at it). I started out experimenting with various coffee brewing techniques, including french press, aeropress, espresso and capsule coffee.
Although I really enjoyed tinkering with these techniques on the weekend when I had the time, I found myself continually going back to capsule coffee during the working week even though I was generally left disappointed with the quality of coffee from my Nespresso machine. For a long time I just thought a subpar coffee was the sacrifice that needed to be made for the sake of convenience.
This really bugged me and I kept thinking to myself:
“why should I continue to settle for mediocre coffee from my capsule machine when there is surely something better out there?”
After a lot of research and experimenting with other “so-called” premium coffee capsules I got the answer to my question loud and clear - there really wasn’t anything better out there!
Frustrated with this answer, I was ready to go back to my Rancilio Silvia espresso machine when my wife, clearly tired of my obsessing over this experiment, said “why don’t you just make your own?” You always hear entrepreneurs talking about their “light bulb” moment, that is when an idea really clicks! I can certainly say this was that moment for me!
While continuing to plug away at my day job in the legal profession, I started tinkering with the idea of pairing premium quality, small batch roasted coffee with the convenience of a capsule that would be compatible with Nespresso coffee machines.
After many months of research and sampling different blends, the result of all this hard work was astounding! A perfectly balanced, full flavoured coffee straight out of a Nespresso compatible capsule. What started out as a simple experiment quickly grew from an idea to craft a boutique range of Nespresso* compatible coffee pods into an online specialty store where our customers can browse and purchase some of the finest coffee products available in Australia.
I am extremely proud of what my wife and I have achieved over the past twelve months and I can’t wait to see where we are in the next twelve months.
We’ve had an incredible start to our new venture and we are both really looking forward to getting our coffee out there for more and more people to enjoy! We still get super excited when we see orders coming in from new customers and of course from our return customers!
We started this new venture with a vision of giving people an opportunity to enjoy Australian made, premium quality coffee with all the convenience that comes with their Nespresso machine and this will continue to be our goal in the months and years ahead!
We are working on some exciting new developments and hopefully we will be able to share some of these with you in the not too distant future. With the end of 2016 creeping up on us, we are really looking forward to a big 2017 for Loop Coffee.
I’m hoping that this blog post has answered a few of the questions that all of you amazing people have been sending through. If you have any other questions, comments, feedback or just want to hi, please do get in touch. We would love to hear from you!
Thanks for reading - have a great day :)